TikTok

  • Hosting livestreams with the WHO to disseminate accurate information about COVID-19[1]

  • Donating prominent in-feed ad space to trusted organizations and local health authorities[2]

  • On March 18, introduced the group of technology and safety experts that will make up its Content Advisory Council (this initiative predates CV-19 but is included here for completeness).[3]

  • Offers a library of information from WHO on the in-app landing page

  • Partnered with WHO on an informational page with trustworthy information (accessed from the Discover tab, appears when users search for coronavirus-related topics, and linked from videos that may relate to coronavirus).

  • Users who use hashtags related to coronavirus get an in-app notice that provides easy links to WHO's website and reminds users to report content that violates Community Guidelines.

  • Normal guidelines clearly prohibit misinformation intended to deceive or mislead the public; will remove misinformation that could cause harm to an individual's health or wider public safety.

  • Donating prominent in-feed ad space to trusted organizations and local health authorities; list organizations who now have TikTok accounts, including WHO, Red Cross, and UNICEF.

  • Ads policy does not allow ads that reference coronavirus, including when promoting products or services, to create a sense of fear, or to cause widespread offense.[4]

Public Knowledge

1818 N Street NW
Suite 410
Washington, DC 20036