TikTok
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Hosting livestreams with the WHO to disseminate accurate information about COVID-19[1]
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Donating prominent in-feed ad space to trusted organizations and local health authorities[2]
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On March 18, introduced the group of technology and safety experts that will make up its Content Advisory Council (this initiative predates CV-19 but is included here for completeness).[3]
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Offers a library of information from WHO on the in-app landing page
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Partnered with WHO on an informational page with trustworthy information (accessed from the Discover tab, appears when users search for coronavirus-related topics, and linked from videos that may relate to coronavirus).
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Users who use hashtags related to coronavirus get an in-app notice that provides easy links to WHO's website and reminds users to report content that violates Community Guidelines.
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Normal guidelines clearly prohibit misinformation intended to deceive or mislead the public; will remove misinformation that could cause harm to an individual's health or wider public safety.
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Donating prominent in-feed ad space to trusted organizations and local health authorities; list organizations who now have TikTok accounts, including WHO, Red Cross, and UNICEF.
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Ads policy does not allow ads that reference coronavirus, including when promoting products or services, to create a sense of fear, or to cause widespread offense.[4]